Stat: Colour increases brand recognition by up to 80%
According to the way our natural senses function, colour is the most influential, followed by shapes, symbols and then words. This highlights why many big brands utilise colour as a fundamental aspect of their visual identity, to increase brand recognition.
You should prioritise function over form, as a product or object is created to fulfil a purpose through it's function. A good design must serve a purpose rather than just creating a point of attraction.
Stat: 88% of 18-29 year-olds and 78% of 30-49 year-olds use social media
Some 88% of 18- to 29-year-olds indicate that they use any form of social media. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older.