Times change, trends change, and technology changes faster than we realise – which means what was once a shiny new logo or website can quickly become dated and old. So how do you give your brand a fresh new look, whilst maintaining the integral look and feel of your business? This week at ipCreative we are investigating five simple ways you can make your brand pop.
Tip 3: Colour Your World If your logo or site is feeling stale, introduce a splash of new colour to spice things up and grab people’s attention. How about a lime green, or a bright shade of blue? How about using a specific colour to get attention for a new campaign? Make sure the new colour is complementary to your brand identity.
Colours have different moods and meanings, and can evoke specific emotions in people, so your colour choices are important. For example, blue evokes trust, and is the most popular colour in the world. Yellow suggests creativity, while red can suggest food or increased energy, excitement, love or passion.