Times change, trends change, and technology changes faster than we realise – which means what was once a shiny new logo or website can quickly become dated and old. So how do you give your brand a fresh new look, whilst maintaining the integral look and feel of your business? This week at ipCreative we are investigating five simple ways you can make your brand pop.
Tell your story in a new way
There are all kinds of design elements that can add a pop to your website: try a background video that adds new layers to your story, or perhaps give your team a cheerful animated feel.
Often design elements become so overused that they become cliched, and your target audience stops even seeing your brand. Finding new ways to tell your story can help you to stand out from the crowd.