.Times change, trends change, and technology changes faster than we realise – which means what was once a shiny new logo or website can quickly become dated and old. So how do you give your brand a fresh new look, whilst maintaining the integral look and feel of your business? This week at ipCreative we are investigating five simple ways you can make your brand pop. A picture is worth a thousand words – and video a whole pile more
Pictures evoke emotion without having to spell it out, and create relationship connections where the viewer can aspire to identify with an image or a product.
Videos are even more engaging, and allow people to feel a connection with the person they are watching on the screen – whether that is a member of your team, a client giving a testimonial, or a person showcasing a product or service.
A photo shoot or a video shoot can give your site the boost it needs to look modern and up to date – not to mention to tell your story in whole new ways.
We put together a series of videos for our client Spencer Signs showcasing their team, their premises and their work, to give their audience a behind the scenes look at the world of sign making.
If you need help putting together some images or videos, we’d love to chat. Contact Doug on 0417 963 355 or Michelle on 0422 448 018.