This week at ipCreative we are taking a close look at social media platform LinkedIn. What is it, what does it do, and why should you be on it?
Are you on LinkedIn – if not, why not?
There are three kinds of LinkedIn users: The people whose only contact is to receive LinkedIn invitations from their friends; the people who join, and never log in again, and the people who actively use it to build their professional networks.
Sometimes described as Facebook for adults with jobs, LinkedIn’s purpose is to be a tool for professional networking. It is a great way to connect with other professional people, to keep up to date with companies you may be interested in, and even to find and apply for jobs.
It may not seem like that big of a deal, but there is a lot to be said for maintaining your professional presence on a platform where individuals and companies are carrying out ongoing conversations about what’s going on in their professional spheres – because not only is knowledge power in the information age, so is networking.
So what are you waiting for? Set up your profile, make connections with people you know, and start following the companies that interest you. You never know where it might take you.
Create your company page and keep it active Do you have a company profile on LinkedIn? If so, great! It’s important for your business to have a presence on this professional platform. It allows people to search for your business, find out more about you, and it allows your team to show that you are their employer. An even more important question though, is do you keep it active? A LinkedIn company page is far more than just a static “About Us” page on an online directory. It is an opportunity to build brand awareness, establish your company as a thought leader in your industry, and attract and interact with your target audience. You can create, share and post relevant content to your page, and showcase what goes on behind the scenes.
7 Tips for Compelling Updates
Generating interesting content can be challenging – especially when you take into account that what is engaging can be different across social media platforms.
We’ve put together 7 tips for how to post compelling updates on your LinkedIn company page. Can you offer any more? Tell us in the comments!
Ask yourself: Would I click this?
Include a hook, such as a spicy point of view or an interesting statistic
Include a clear call to action, such as “Check this out!”
Keep it short and sweet (150 characters or less) – tell your audience what’s in it for them in as few words as possible.
Keep your feed centred on your audience’s needs by sharing relevant information from other sources.
Ask thoughtful questions to involve your audience.
React to timely events.
Do you need help with LinkedIn, or any other social media?