Every person and business has a story to tell – and your local media are keen to hear about it!
Journalists are busy folk, who just can’t be everywhere at once. That’s why having a media strategy is important.
What kinds of stories will not get picked up by the press?
The media are not interested in writing stories about what you sell (unless it’s REALLY unusual, or possibly if it involves chocolate). Your products are great fodder for a paid ad.
What kinds of stories will get picked up by the press?
Stories about people, achievements, overcoming obstacles, new endeavours – these are all things that can and should be shared, whether on your social media, in a press release or even by word of mouth.
What’s interesting are the stories around and behind your product:
At ipCreative, we love telling people’s stories.
Right now, we’re writing articles about the experiences of businesses hiring jobseekers with a health condition, disability or injury for our client Forrest Personnel. We’re putting together media releases about a drive for warm winter coats and blankets for our client AccordWest. We’re telling the success stories of building and growing a nationwide Indigenous consultancy business for our client IPS. We’re talking about the incredible growth of infrastructure and businesses for our client Eaton Fair, and the positive impact they’re having on the community of Eaton.
Real life, everyday stories of success, growth, struggle, and achievement are the stories people want to hear.
If you would like to have a chat about a media strategy, call Doug on 0417 963 355.