Have you ever wondered what really goes into creating a logo? Every colour, shape and symbol has its own meaning.
Here’s what our Designer Michelle Pierre has to say about the meanings behind the ipCreative logo: "Colour is an important component of our brand and we chose yellow – which is the most visible to the human eye - to represent our brand. Psychologically, it is optimistic, uplifting and illuminating, brightening people's spirits. It inspires original and creative ideas. Yellow is the best colour to help create enthusiasm and a sense of cheerfulness and playfulness.
“The logo uses circles and curves, which are often related to community, relationships, unity and harmony; they can signify partnership and stability. The lines of the logo indicate flow, flexibility and movement, while the ‘pencil’ symbolises communication, creativity and design. We also included the ‘wifi’ symbol in the logo to represent the importance of communication in digital technology today."