Branding and Design Specialist Michelle Pierre has kicked off 2018 with a move to Perth that could mean big things for ipCreative.
“It’s a positive change in order to grow,” Michelle said. “We will be able to service Perth-based clients, create opportunities for new prospective clients and reach out to new markets.”
Michelle will continue to be in Bunbury once a week to see clients and connect with the team.
Here’s Michelle’s number one top tip for opening a new office branch:
•••Develop Brand Guidelines•••
Brand guidelines help to create a powerful and recognisable message that helps define your brand from the competition, and strengthens your relationship with your customers and audience, as they are reassured by its familiarity.
By establishing continuity in your internal and external communications, such as in graphic design, flyers, e-newsletters, social media, signage, etc. across your locations, you are creating a unified brand message across all your locations.
This brand message could express anything, from relaying the quality of your product to how excellent your customer service is. The key is that you need to make sure that when customers visit your new location that they recognize your brand and receive the same message that they have come to know and expect.