Your website represents your business – but what is it that you’re actually trying to communicate? Often the most effective principle when it comes to websites is the old KISS method (Keep it Simple, Stupid!). Your clients don’t need to know the intricate complexities of your business – they only need to know that you can solve a problem for them, and do it well.
A static, outdated website is a terrible advertisement for your business. It provides a terrible signal to your potential customers, who may not even be able to tell if you are still open as a business, if your website is filled with outdated information or dates for events long since passed.
A great way to keep your website looking fresh and up to date is to keep your news page updated with regular blog posts that provide fresh, interesting news about you, your business and your industry.
Team profile pages are often very popular destinations for your clients on your website. If your team changes regularly, if you have fresh new faces coming in or familiar faces leaving, make sure to keep those profiles updated! It’s a good idea to update your staff photos every so often as well, to keep pace with new uniforms and branding, and perhaps even the latest hairstyle!
Thanks to the frantic pace of everything and anything on a screen since the advent of television, the human attention span is – according to research from Microsoft Corp – shorter than that of a goldfish. What does this mean for your website? It means you’ve got less than eight seconds to capture your viewer’s attention.
What’s the best way to do this? Use pictures, not words. Colours, lines, dynamic and compelling images will draw your viewer in more effectively than long blocks of text. To put it simply: keep your text short and to the point, and use your pictures and colours effectively.